THE NORTH STAR

NIETZSCHE’S WORDS—“HE WHO HAS A WHY TO LIVE CAN BEAR ALMOST ANY HOW”—HOLD A DEEP RESONANCE WITH THE PHILOSOPHY OF CODE-SWITCH. THIS IDEA, THAT PURPOSE CAN SUSTAIN US THROUGH UNCERTAINTY, IS A PRINCIPLE THAT HAS GUIDED MY OWN PURSUITS AND INFORMS THE CORE OF WHAT CODE-SWITCH AIMS TO EMBODY.

PURPOSE PROVIDES AN ANCHOR. IT ALLOWS US TO NAVIGATE THE MESSINESS AND AMBIGUITY OF THE JOURNEY, TO CONTINUE MOVING FORWARD EVEN WHEN THE DESTINATION REMAINS UNCLEAR. IT IS THIS “WHY” THAT HAS ENABLED ME TO MAINTAIN MY PURSUIT, EVEN AS THE PATH HAS SHIFTED AND EVOLVED. WHILE THE “HOW” OF MY WORK HAS CHANGED—FROM ONE FORM TO ANOTHER—THE UNDERLYING REASON HAS REMAINED CONSTANT.

CODE-SWITCH IS BUILT ON THIS PRINCIPLE. IT SEEKS TO CREATE A FRAMEWORK THAT HELPS OTHERS IDENTIFY AND ARTICULATE THEIR “WHY,” ALLOWING THEM TO ENGAGE WITH THE WORLD IN A MEANINGFUL WAY DESPITE THE UNCERTAINTY OF THE PROCESS. IN A WORLD THAT IS RAPIDLY EVOLVING, HAVING A CLEAR PURPOSE IS MORE CRITICAL THAN EVER—IT IS WHAT ALLOWS US TO ADAPT, TO CREATE, AND TO ENDURE.

THIS GUIDING PRINCIPLE IS NOT ABOUT FINDING A FIXED ANSWER BUT EMBRACING THE SEARCH. IT IS ABOUT HONOURING THE QUESTIONS THAT DRIVE US, TRUSTING THAT THE “WHY” WILL GIVE MEANING TO THE “HOW,” NO MATTER HOW DIFFICULT OR UNCERTAIN THE PATH MAY BE.