
STATE YOUR BUSINESS
WHEN I SPEAK OF CODESWITCH® BEING "THE CONDUIT OF DIFFERENT PERSPECTIVES, LEVERAGING DIVERSE LANGUAGES AND MEDIUMS TO COMMUNICATE IDEAS," THERE ARE THREE ESSENTIAL TERMS TO CLARIFY:
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LANGUAGE: THE DISCIPLINES WITHIN AMF-PFA, EACH OF WHICH FUNCTIONS AS ITS OWN DISTINCT LANGUAGE. THESE DISCIPLINES OPERATE WITH UNIQUE SYSTEMS, METRICS, AND WAYS OF UNDERSTANDING THE WORLD.
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MEDIUMS: THE STYLESCAPES THAT EXIST WITHIN THESE LANGUAGES. THESE INCLUDE ARTISTIC AND DESIGN MOVEMENTS, GENRES, OR OTHER STYLISTIC VARIATIONS THAT SHAPE HOW IDEAS ARE EXPRESSED WITHIN EACH DISCIPLINE.
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PERSPECTIVE: THE CONTEXT IN WHICH THESE LANGUAGES AND MEDIUMS EXIST. PERSPECTIVE IS CULTURALLY BOUND AND SHAPED BY GEOGRAPHICAL LOCATIONS, SOCIAL GROUPS, AND OTHER FACTORS THAT INFLUENCE HOW IDEAS ARE PERCEIVED AND INTERPRETED.
TOGETHER, THESE ELEMENTS CREATE A FRAMEWORK FOR COMMUNICATING IDEAS ACROSS DISCIPLINES, CULTURES, AND STYLES, ENABLING AN INTERGRATED APPROACH TO UNDERSTANDING AND EXPRESSION.