AMF-PFA

THE AMF-PFA FRAMEWORK ENCOMPASSES BROAD DISCIPLINES, BUT EACH HAS BEEN REFINED INTO ACTIONABLE SCOPES TO BETTER ALIGN WITH THE INTENT OF CODE-SWITCH®. HERE’S HOW I DEFINE THEM:

• ART: A FOCUS ON "MAKER ART," WHICH MOVES BEYOND TRADITIONAL MARK-MAKING LIKE PAINTING TO EMPHASISE THE CONSTRUCTION, ASSEMBLY, AND FABRICATION OF PIECES. THIS APPROACH CENTRES ON HANDS-ON CREATION.
• MUSIC: AN APPRECIATION FOR ABSTRACT MUSIC THAT TREATS LYRICS AS INSTRUMENTS RATHER THAN TEXT. THIS DOMAIN EXPLORES GENRE FUSION AND THE ABSTRACTION OF MUSICAL FORMS.
• FILM: A PREFERENCE FOR SHORT-FORM STORYTELLING, SUCH AS ANTHOLOGIES LIKE BLACK MIRROR AND LOVE, DEATH & ROBOTS. THE FOCUS IS ON EXPERIMENTATION WITH TECHNIQUE AND NARRATIVE IN CONCISE FORMATS.
• PRODUCT DESIGN: AN INTEREST IN BESPOKE PRODUCTS DESIGNED WITH CONTEXT AND TASTE IN MIND, OFTEN PRODUCED IN LIMITED QUANTITIES. THIS DOMAIN VALUES HANDS-ON MAKING AND THE UNIQUENESS OF EACH CREATION.
• FASHION: A VIEW OF FASHION AS A LANGUAGE OF SELF-EXPRESSION. THE EMPHASIS IS ON CLOTHING THAT BECOMES PART OF THE NARRATIVE AND FUNCTION OF THE WEARER, EMBODYING CONTEXT AND USE.
• ARCHITECTURE: A FOCUS ON SMALL-SCALE, SITE-SPECIFIC, AND INTIMATE BUILDINGS THAT ARE CAREFULLY CONSIDERED IN THEIR DESIGN. ARCHITECTURE IS SEEN AS A POWERFUL TOOL FOR SHAPING SOCIAL FACTORS AND LIFESTYLES.

AS MUCH AS THE GOAL IS TO EXTEND THE SCOPE WITHIN INDIVIDUAL DISCIPLINES, IT IS EQUALLY IMPORTANT TO EXPLORE THE SYNTHESIS OF THESE FIELDS. THIS INVOLVES EXPERIMENTING WITH HOW THEY CAN BE INTEGRATED AND BUILDING WITH A HOLISTIC PERSPECTIVE THAT CONSIDERS MOST, IF NOT ALL, OF THESE DISCIPLINES TOGETHER.