PERSONA

MODERN LIFE HAS BEEN REDUCED TO A SERIES OF HIGHLIGHT REELS—FRAGMENTS OF EXPERIENCE CAREFULLY SELECTED AND PRESENTED. IN THIS SHIFT, THE FULLNESS OF LIFE, WITH ALL ITS NUANCES AND COMPLEXITIES, OFTEN GOES UNSEEN. EXPERIENCES SEEM LESS ABOUT THEIR INTRINSIC VALUE AND MORE ABOUT HOW THEY CAN BE CAPTURED, FRAMED, AND SHARED.

THIS CONSTANT CURATION CREATES A DISTANCE FROM MEANING. IT REPLACES THE RAW, UNSCRIPTED MOMENTS THAT MAKE LIFE RICH WITH POLISHED SNAPSHOTS THAT, WHILE APPEALING, CAN FEEL EMPTY. THE MESSINESS, THE CONTEXT, AND THE DEPTH—THE THINGS THAT CAN’T BE REDUCED TO A SINGLE IMAGE OR CLIP—ARE WHERE MEANING OFTEN RESIDES.

RECONNECTING WITH THAT DEPTH DOESN’T REQUIRE REJECTING THE IDEA OF HIGHLIGHT REELS ALTOGETHER, BUT PERHAPS RECOGNISING WHAT THEY LEAVE OUT. IT’S IN THE UNSHARED AND UNFILTERED MOMENTS THAT WE FIND THE CONNECTIONS AND MEANINGS THAT CAN’T BE PACKAGED OR PERFORMED.